{"id":44,"date":"2022-07-18T06:00:53","date_gmt":"2022-07-18T03:00:53","guid":{"rendered":"https:\/\/ar2021.mts.ru\/en\/?page_id=44"},"modified":"2022-09-03T07:05:02","modified_gmt":"2022-09-03T04:05:02","slug":"mts-brand","status":"publish","type":"page","link":"https:\/\/ar2021.mts.ru\/en\/ecosystem-transformation-overview\/mts-brand\/","title":{"rendered":"MTS Brand"},"content":{"rendered":"\n
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Effie Awards Russia 2021 award in the Ecosystem Brands nomination<\/h4>\n\n\n\n
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>99%<\/p>\n\n\n\n

Brand awareness among Russian consumers<\/p>\n<\/div>\n\n\n\n

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70%<\/p>\n\n\n\n

of consumers are ready to try new MTS services<\/p>\n<\/div>\n<\/div>\n\n\n\n

BRAND FINANCE RUSSIA 50 2021<\/h4>\n\n\n\n

For the fifth time since 2017, the MTS brand was included in the TOP-10 most valuable and strongest1<\/sup> brands in Russia<\/p>\n\n\n\n

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2nd<\/sup><\/p>\n\n\n\n

among all brands in Russia in terms of brand strength<\/p>\n<\/div>\n\n\n\n

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9th<\/sup><\/p>\n\n\n\n

in brand value ranking<\/p>\n<\/div>\n<\/div>\n\n\n\n

1<\/sup> Brand strength is assessed using a balanced system of indicators (Brand Strength Index (BSI)), which takes into account marketing investment, equity and business performance.<\/p>\n\n\n\n

BRAND FINANCE TELECOMS 150 2022<\/h4>\n\n\n\n

For the fourth time since 2019, the MTS brand was included in the TOP-10 strongest telecom brands in the world.<\/p>\n\n\n\n

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4th<\/sup><\/p>\n\n\n\n

in brand strength ranking<\/p>\n<\/div>\n\n\n\n

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64th<\/sup><\/p>\n\n\n\n

in brand value ranking<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

MTS Ratings<\/h2>\n\n\n\n

Credit Ratings<\/h3>\n\n\n\n
  • In January 2021, the Russian National Rating Agency assigned MTS an AAA.ru rating with a stable outlook, the highest possible credit rating according to the agency\u2019s scale<\/strong><\/mark>, which points to a number of score-determining positive factors, including the company\u2019s high operating profitability, low level of leveraged capital, sufficient liquidity and stable leadership positions in the Russian mobile communications market. In addition, the National Rating Agency separately assigned MTS Bank an A.ru rating with a stable forecast.<\/li>
  • In March 2021, Expert RA agency upgraded the MTS Bank credit rating to ruA<\/mark><\/strong>\u00a0\u2014 with a stable forecast taking into account the increasing role of the Bank in the MTS digital ecosystem.<\/li><\/ul>\n\n\n\n

    Sustainable Development Ratings<\/h3>\n\n\n\n
    • In October 2021, the Russian AK&M agency awarded MTS the highest rating in the ESG reporting<\/mark><\/strong> rating upon noticing the completeness of information in the field of corporate sustainability and ESG reporting. AK&M analysts upgraded the position of MTS in the ESG reporting rating to RESG1 from RESG2 a year earlier noting the highest degree of information disclosure regarding sustainable development in MTS public reports, as well as the company\u02bcs successful work in the social sphere and elaboration of a sustainable development strategy until 2025.<\/li>
    • In December 2021, MTS was awarded the highest A+ category of the Leaders in Corporate Charity rating<\/mark><\/strong>, which is annually issued by the Donor Forum Association of Grant-Giving Organizations to identify the best practices of corporate social investment and charity and promote them in the business environment and society. In 2021, MTS became the only tech company to receive the highest A+ rating category, which indicates the highest possible results in all the evaluation criteria.<\/li>
    • In December 2021, MTS announced the receipt of a Governance (B) rating from CDP<\/mark><\/strong>, an international non-profit organization operating the world\u02bcs leading environmental impact disclosure platform. MTS started reporting through the CDP platform in 2019 within the GSMA initiative to develop a roadmap for the telecom industry actions to achieve zero greenhouse gas emissions by 2050 pursuant to the Paris Agreement. MTS currently discloses a wide range of environmentally important data about its operations, including resource consumption and direct and indirect greenhouse gas emissions.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

      Effie Awards Russia 2021 award in the Ecosystem Brands nomination >99% Brand awareness among Russian consumers 70% of consumers are ready to try new MTS services BRAND FINANCE RUSSIA 50 2021 For the fifth time since 2017, the MTS brand was included in the TOP-10 most valuable and strongest1 brands in Russia 2nd among all brands […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":94,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-44","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/pages\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":16,"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/pages\/44\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/pages\/44\/revisions\/1452"}],"up":[{"embeddable":true,"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/pages\/94"}],"wp:attachment":[{"href":"https:\/\/ar2021.mts.ru\/en\/wp-json\/wp\/v2\/media?parent=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}